Congrats! You’ve found him! We may also be biased. But we’re also kind of right.

Though The Melbourne Copywriter is a relatively new website, the man behind the site has actually been in business for a number of years.

Tom Valcanis (that’s me) is the Melbourne Copywriter but I’m also the brains and fingers behind I Sell Words, an award-winning copywriting firm that’s been serving Melbourne sharp, snappy, and sales-boosting copy since 2014. Here are some of the brands I’ve worked with in that time:

The Melbourne Copywriter is an experiment in Search Engine Optimisation. I’m beginning to hone my skills in off-page SEO, adding to my talents as a copywriter and content writer.

I also won the 2015 APAC Insider Business Award for Melbourne Copywriting, as well as being featured in SavvySME (where I’m in the Top 10% of Marketing influencers), Kalkine Media, and Flying Solo (where I have a column) as an expert on copywriting and marketing.

Turn My Experience Into Your Success

I’ve made a few mistakes along the way when it came to SEO. I chose a very cool brand name (so people say) and neglected my blogging, especially when it came to targeting keywords. My clients saw the success but I wasn’t employing the tactics for myself!

One of my most treasured clients, Savvy, went from small car loan broker to national finance broker in only a few years thanks to their strident content marketing (which I had a hand in) and stellar SEO efforts.

Together with colleagues and experts in the industry, I’ve upskilled myself to not only create even better, sharper, and more persuasive copy than ever before, but also supercharge search engine page results (SERPs) through keyword research, content strategy, and backlinking strategy.

I’ve used this to enhance my offering as proof of concept for your website. Just like the best doctors test remedies on themselves first, I had to see for myself if the strategies I’ve employed will work across the board. My success means your success1

Not Just SEO – But All Types of Copy

Of course, I’m not just a Melbourne SEO copywriter; though that does take up the bulk of my time!

Human copy is needed everywhere. AI may make the process easier and faster for some, but without some serious creative prompting, Generative AI, over time, will sound samey and soulless. AI should be our time-saving companion, not a substitute.

That’s why the human touch that can maintain a consistent tone of voice (and fact check their work – something AI has trouble with)

As the Melbourne Copywriter and I Sell Words have assisted hundreds (yes, hundreds!) of businesses with their content, copywriting, and communications.

I’ve achieved success for small, medium, and ASX 200 listed companies with:

• Website content
• SEO Copywriting
• Electronic Direct Mail (eDM)
• Social media content and marketing
• Content strategy
• Flyers and brochures
• Tone of voice and branding
• Mission statements and business plans
• Starting from scratch – website building, copy, and technical SEO/PPC with our partners

There’s that, and almost anything that’s needed words. I’ve always offered a fixed price rate to eliminate “what ifs” and two major revisions of all my work as a guarantee! To date, only a handful of clients have ever taken me up on it!

The Best Melbourne SEO Copywriter

If you’re looking for the best SEO copywriter in Melbourne, you’ve found him! Let’s discuss your needs and the next steps! Because the Melbourne Copywriter always writes your words right.