Search Engine Optimisation

SEO search engine optimisation

When was the last time you searched for something on Google and went to the second page of results?

Try never.

Being on the second page of search results means you may as well be invisible.

In fact, only 9% of users scroll to the bottom of the Search Engine Results Page (SERP).

When a user types in a term relevant to what your business sells or does and you are not among the top 10 results – or even the top three – you will most likely be overlooked.

To ensure you get the most out of your website and gain as much organic (non-paid) traffic as possible, trust the Melbourne Copywriter and our range of SEO services.

We use transparent, White Hat, and high-achieving Search Engine Optimisation tactics to ensure that you climb the search engine result ranks for keywords and search terms relevant to your business.

The Melbourne Copywriter uses a time-honoured yet innovative approach to help your website achieve first-page rankings; even for more difficult keywords or combinations.

That means more traffic, more sales, more often!

Our Search Engine Optimisation Process

SEO Audit

The first step is to see where your site is at. What can we improve? What technical elements are lagging? You can read a detailed report which also includes an action plan.

Keyword Strategy

Using your audit report, we identify the most relevant keywords that generate visitors to your site and employ a comprehensive strategy – utilising low competition yet high yield search phrases and display alternatives – to really pinpoint the market.

SEO Copywriting

Once we’ve discovered your best keyword approach, we’ll employ tried-and-true SEO copywriting. This means copy that’s rich with high Experience, Expertise, Authoritativeness, and Trustworthiness (all Google ranking signals). It all boosts SERP ranks and converts consumers after they arrive on your site.


Links build authority – you can think of them as the currency of the contemporary web. Our technological expertise create organic links that search engines find appealing. The Melbourne Copywriter exclusively uses white hat and authorised techniques.

Continuous Improvement

Search Engine Optimization is not a one-and-done approach. With more data, we obtain greater insights – and, over time, superior performance that outperforms the competition.

Want to get the BEST SEO in Melbourne? Contact us today to discuss your needs!

    Frequently Asked Questions About SEO Melbourne

    We answer some of the most frequently asked questions about Search Engine Optimisation, all answered by the Melbourne Copywriter.

    What type of SEO methods do you use?

    The Melbourne Copywriter employs the full range of SEO methods, including developing strategies and sophisticated data analytics. This can involve on-page optimisation, off-page optimisation, audience research, keyword research, content auditing, A/B testing, content creation, mobile and speed optimisations, authoritative backlinking, citation generation, local SEO, metatag optimisation, rich snippet production, and more.

    How long until I see results from SEO?

    There is no conclusive answer because this is determined by a number of variables. A large website with numerous links and moving elements may yield speedy results, but smaller specialist sites may take longer. SEO is a process, not a buy once, use forever product.

    Will you make my site “number one” on Google?

    This is a nebulous marketing promise made by many smaller (and less scrupulous) SEO companies. Our long-term goal is to figure out what keywords people are using. We use that information to optimise your site so they rank higher. Google’s PageRank algorithm is a trade secret, like KFC’s eleven herbs and spices. We cannot guarantee “#1 rankings” overnight. We do employ every strategy available to ensure that your search engine result rating for keywords and phrases improves over time.

    What is “white hat” SEO?

    White Hat is a term coined by cybersecurity professionals in the 80s and 90s. “White Hat” refers to an ethical and transparent approach, as opposed to “Black Hat” techniques, which may use spam, outright illegal SEO “hacks”, or generating swathes of content using AI to temporarily boost your ranking before Google penalises your attempts. These approaches are long-term solutions that focus on gradual progress while maintaining your brand’s authority and integrity.

    How much does SEO cost per month?

    This all relies on the size of your website, the number of keywords you want to target, and the duration of your SEO campaign. We propose six- to twelve-month SEO campaigns since search engines change frequently and it is critical that we capitalise on any potential optimizations. Final costs may vary. They are always designed to maximise return on investment. To find out our normal pricing, click here to contact us and request a complete rate card.